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Coca-Cola Unveils the Future of Soft Drinks

While some run against time to make a corona-virus free world, Coca – Cola innovates to make peace and enjoy your drinks in a pandemic struck world.

The latest offering comes in the form of a smartphone controlled contact-less fountain experience for its customers.

The latest update is part of the Coca-Cola freestyle; a touch-screen fountain experience introduced by the company in 2009. 

Coca-cola freestyle soda dispenser
(Image Source: https://www.flickr.com/photos/bluemaumau/25112868710)

In simple terms, it allows anyone with a smart phone to pour a drink or pre-mixes by holding up their smartphone camera which auto-scans the QR code, immediately connecting to the cloud and prompts the Coca- Cola freestyle user interface with all available drinks.

The Coca-Cola team built this feature developing upon the operating system launched by the company in 2019 with a simple ideology in mind, ‘no one wants to download an app with a food-tray in their hand.’ 

Studies by Civic Science have indicated that almost 60% of the users prefer to self- pour their drinks and more than 40% feel safer while pouring their own drink.

Coca-Cola has also given customers multiple touch free solutions, like hand sanitizer, disposable wipes, disposable stylus pens and more.

The feature to me seems to be super fun, easy and interactive to use. It brings in excitement in a not so exciting-chore of filling up drinks. The feature can also help the company gain valuable insights into user behavior, choices whilst getting people to get up and try out the latest feature bringing in valuable foot-fall in a declining eat-out industry.

What do you think about this, are you excited to try the latest feature?

Bibliography :
https://www.mobilemarketer.com/news/coke-adds-contactless-tech-to-freestyle-machines-to-meet-covid-19-challenge/581491/
https://www.bevnet.com/news/2020/coca-cola-freestyle-unveils-contactless-pour-by-phone-technology
https://www.azcentral.com/story/tech/2020/07/13/coca-cola-introduces-technology-for-contactless-soda-dispensers/5414958002/
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Comments

  1. Unknown16 July 2020 at 07:36

    Wow. Didn't know about this. It's blows my mind thinking how AI is taking over everything in our lives these days.

    ReplyDelete
  2. kartikshradha16 July 2020 at 08:56

    viruses, drones and humanoids will rule the future world, too much tech will make life easy but at the cost of mental peace!

    ReplyDelete

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