Recently,
Amazon unveiled its latest intelligent and unconventional technology product in
market that will automate the shopping experience of customers in the physical
stores. With the introduction of Amazon Dash Cart, company aims to make quick grocery
shopping even quicker, easy and convenient for the customer. This smart cart
will simply recognise the items you will be placing in it and then identify the
charges of the products. According to Amazon, Dash cart will be first available
at the Amazon grocery store in Woodland Hills
(area of Los Angeles), California later this year.
(Image Credits:
Amazon)
This smart version of the simple grocery store cart works on
a fusion of technology that involves combination of various computer
algorithms, visual recognition sensors, weight sensors, deep learning, built-in
screen, mix of cameras and built-in scale to weigh the products. With combination
of this technology Dash Cart will be able to identify the item placed in it and
calculate the total amount of the cart. Furthermore, when the customer will
walk out through the store’s dash cart lane, visual recognition sensors will automatically
identify the cart and your payment will be processed through your credit card available
on your Amazon’s account (Amazon’s just walkout technology ). Hence, this will reduce
the amount of time people spend in standing cashier’s queue and making the
shopping experience fast and convenient. Unlike, Amazon’s Go Stores technology
where they have wall mounted cameras to keep the track of virtual cart, Dash
cart has its own visual sensors available inside the cart to identify the
products.
However, Amazon made it clear that Dash Cart is specifically
designed for small- to medium-sized grocery trips and fits two grocery bags and
customers can shop store’s entire grocery selection using the cart. But for
some peoples two grocery bags would not be enough, so this means that store
will also have standard grocery carts with standard checkout lanes for those
who want full cart shopping or don’t want to use Dash Cart.
Using few simple steps Amazon’s cart can be used by the
users. When the cart is available:
1.
Firstly
user will have to sign in to the cart using their Amazon account. There will be
a QR code available in Amazon mobile app which will be scanned on the screen of
the cart.
(Image Credits:
Amazon)
2.
After
that, simply add your grocery bags to the cart.
(Image Credits: Amazon)
3.
To
add the item to the cart, the bar code available on the product will be scanned
(or if barcode is obstructed, vision sensors and algorithms will try to
recognize the product) and wait for the beep sound. If the light turns orange,
remove the item and try again.
(Image Credits: Amazon)
4.
Now
if you don’t want to scan the barcode, Amazon has provided an alternative for
this- tap “Add PLU item” on digital screen, then type in the PLU number, add
the product to bag and confirm the weight.
(Image Credits: Amazon)
5.
Last
step is payment. While using Dash Cart you can simply skip the checkout line,
you will have to go through the Dash Cart lane, return cart and go! Payment
will be done through your credit card saved on your Amazon account and receipt
will be available via email.
(Image Credits: Amazon)
With these five easy steps you can start shopping with Amazon
Dash Cart.
Features of Dash Cart:
One of the most essential feature of this smart grocery cart
is that it just not only identifies the product added to the cart, but it also
recognizes the quantity of that particular item added. Another feature include
a screen at the top where you can access your Alexa Shopping List to check
items off and view your subtotal. Moreover, another awesome feature of this cart
is that it is every cart is equipped with a coupon scanner where you can
quickly apply store coupons as you shop. These features and futuristic
technology by Amazon is definitely going to save a lot of time and efforts of
users as compared to traditional way of grocery shopping.
Downsides of Dash Cart:
Firstly, Dash Cart can only be used for small or medium sized
grocery trips, for full cart shopping customers will still have to rely on the
standard carts. Another major drawback of this cart is privacy issue of the data
of users collected because of all the tracking and surveillance of
products. So, these are the possible flaws of Amazon Dash Cart that company
still may have to overcome.
With this upgrade to traditional carts Amazon is trying to
bridge the gap between online and physical world shopping by making the offline
shopping quick and more convenient. With all this advance technology there is a
good chance that this cart might work well with the customers!
Bibliography:
nice to know latest in tech world :)
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